SureFire
Authorized Dealer • Fountain Valley, California Since 1979
SureFire is the Fountain Valley, California manufacturer founded in 1979 by Dr. John Matthews — the company that effectively created the modern tactical flashlight and weapon-mounted light categories and remains the gold-standard supplier to US Special Operations Command, Tier-1 federal units, and law-enforcement agencies worldwide. Today SureFire's catalog spans handhelds, the Scout and M-series carbine weapon lights, the X300 / X300U pistol weapon light line, the SOCOM-series rifle suppressors, the EarPro hearing-protection line, and the MAG5-60 / MAG5-100 box magazines for the AR-15 platform. Keep Shooting carries the G2X and Fury entry-tier handheld flashlights — the Nitrolon polymer-bodied budget tier of the SureFire catalog, built to the same output and reliability standards as the duty-grade aluminum models at a more accessible price point.
SureFire at Keep Shooting
SureFire LLC was founded in 1979 in Fountain Valley, California by Dr. John Matthews, a Caltech-trained physicist whose original company (Laser Products Corporation) had been building laser sights for law-enforcement use since 1969. The company's inflection point came in the mid-1980s when SureFire introduced the SureFire 6P — a compact, high-output handheld flashlight built around a xenon bulb in a knurled aluminum body, designed specifically for the low-light tactical applications that LED technology of the era could not yet support. The 6P and its descendants effectively created the modern tactical flashlight category, established the weapon-mounted light as standard duty equipment, and codified the white-light deterrent doctrine that defines how trained shooters use a flashlight during a low-light encounter. Today SureFire holds the US SOCOM contracts for the SOCOM556-RC2 and SOCOM762-RC rifle suppressors, supplies the X300U pistol weapon light to dozens of federal and state law-enforcement agencies, and remains the benchmark against which every other tactical-light maker is measured.
The G2X Line — Nitrolon Polymer Body, Duty-Grade Output
The G2X is SureFire's entry-tier polymer-bodied handheld — the Nitrolon (glass-reinforced polymer) body keeps the price point well below the aluminum M-series duty lights while running the same LED engine, the same lens system, and the same reliability guarantees. Keep Shooting stocks two G2X configurations. The G2X LE Dual Output is the law-enforcement configuration with a tactical-momentary tailcap and dual brightness levels (low for navigation and searching, high for identification and deterrent use) — the canonical duty-belt SureFire for patrol-grade work. The G2X Pro is the civilian variant with a click-tailcap switching profile (constant-on plus momentary), better suited to general-purpose EDC use where the tactical-momentary discipline of the LE variant is unnecessary.
Fury Intellibeam — Auto-Adjusting Output
The SureFire Fury Intellibeam is a higher-output handheld with one of SureFire's more interesting engineering bets — an integrated ambient-light sensor that automatically modulates output based on what the beam is pointed at. When the beam reflects off a wall or close-range target, the light steps down to prevent retina-blast back-spill onto the shooter; when the beam reaches into open distance, the light steps up to maximum output for target identification. The philosophy behind Intellibeam is that a trained shooter shouldn't have to think about which output level to run during a low-light encounter; the light should adapt to the geometry of the moment. Intellibeam works as well at the muzzle of a low-ready pistol as it does in a full-armored search-and-clear application.
White-Light Deterrent Doctrine — Why SureFire Optimized for Output
SureFire's design choices on output ceiling, beam geometry, and tailcap switching are not arbitrary — they reflect the white-light deterrent doctrine that the company helped codify in the 1980s and 1990s alongside firearms trainers like the late Ken Hackathorn and Massad Ayoob. The doctrine holds that a sufficiently high-output handheld flashlight, brought up onto a potential threat in low light, produces physiological effects that buy the shooter time and option space: the threat's pupils contract, dark-adapted vision is destroyed for 20–90 seconds, and the threat loses the ability to identify or aim at what's behind the light. The flashlight is not just an illumination tool — it is a force-multiplier and a decision-buying mechanism. SureFire's tactical-light catalog is engineered around the output thresholds (200–1000+ lumens depending on model) that produce this physiological response reliably. The G2X and Fury Intellibeam are the entry-points into that doctrine for the civilian shooter.
The Broader SureFire Catalog — What Defines the Brand
Beyond the handheld tier that Keep Shooting stocks, SureFire's catalog includes the product families that define the brand in tier-one military and LE use. The Scout light series (M300, M600, M640) is the canonical SOF carbine weapon light — mounted forward on the rail of an MK18, M4, or HK416 in dozens of US and allied units. The X300 / X300U pistol weapon light is the most-issued weapon-mounted light in American law enforcement, riding the rail of P320, Glock 17/19, and 1911 duty pistols across the country. The SOCOM-series rifle suppressors (SOCOM556-RC2 for 5.56, SOCOM762-RC for 7.62 NATO, SOCOM300-Ti for .300 Blackout) won the multi-year US Special Operations Command Suppressor Upper Receiver Group contract and remain the gold-standard suppressor line for rifle work. The EarPro EP4 / EP7 hearing protection earpieces are the electronic-suppression earpieces widely issued for breaching and entry work. And the MAG5-60 and MAG5-100 box magazines — the 60-round and 100-round AR-15 magazines — are SureFire's contribution to high-capacity rifle-magazine engineering. Keep Shooting carries the handheld tier; the rest of the SureFire catalog is what gives the brand its operational credibility.
Pairing & Cross-References
For the broader flashlight catalog organized by use-case rather than brand, see our flashlights category. For direct competitors on the tactical handheld and weapon-light tier, see Streamlight (the closest peer competitor — the Streamlight ProTac and TLR lines compete directly with the SureFire G2X and X300U respectively) and Inforce (the weapon-light specialist with the WMLx Gen 2 white and white/IR carbine lights that compete in the same niche as the SureFire M-series Scout lights). For heritage and EDC handheld alternatives, see Maglite and Olight. For tactical-belt pairing, see the tactical gear catalog, and for outdoor / EDC adjacency see the outdoors catalog.
Frequently Asked Questions — SureFire
Yes, we maintain inventory of the most popular SureFire products. Each product listing shows real-time stock status. If an item is temporarily out of stock, you can sign up for back-in-stock notifications on the product page.
Yes! All orders over $49.95 qualify for free shipping, including SureFire products. Orders typically ship within 1–2 business days.
Keep Shooting offers hassle-free returns on SureFire products. If you're not completely satisfied, contact our customer service team for a return authorization. All products must be in original, unused condition.
Yes, Keep Shooting is an authorized SureFire dealer. All products are sourced directly and include full manufacturer warranty coverage.