Maglula
Authorized Dealer • Rosh Ha'ayin, Israel • Founded 2001 • UpLULA / Rifle Loaders / Unloaders
Maglula Ltd. — the Israeli magazine-loader specialist founded in 2001 and headquartered in Rosh Ha'ayin — invented the modern speed-loader category. Nine US patents cover the LULA family's magazine-lip-protecting loading mechanism, which is now the worldwide standard for range, armory, and military magazine handling. Keep Shooting carries five core Maglula SKUs — the flagship UpLULA Universal Pistol Loader (handles 9mm through .45 ACP, single and double-stack, the world's best-selling pistol magazine loader), plus rifle-specific loader/unloaders for the AR-15, AK-47, M14/M1A, and Ruger 10/22 platforms.
About Maglula at Keep Shooting
Keep Shooting is an authorized Maglula dealer carrying five core Maglula loaders and unloaders — the flagship UpLULA Universal Pistol Magazine Loader ($37.68, handles 9mm through .45 ACP in both single and double-stack magazines), the Maglula Ruger 10/22 Magazine Loader and Unloader ($36.15, purpose-built for 10-round and aftermarket rotary .22 LR magazines), and three rifle loader/unloaders covering the most widely-owned American service-rifle platforms — the AR-15 Loader and Unloader ($26.95), the AK-47 Loader and Unloader ($27.64), and the M14/M1A Loader and Unloader ($28.75). Maglula tools turn a knuckle-bruising chore into a one-second squeeze — and they actively protect your magazine feed lips from the damage that causes feeding failures over time.
Maglula Ltd. was founded in 2001 and is based in Rosh Ha'ayin, Israel — a town of roughly 50,000 residents about 15 miles northeast of Tel Aviv in the heart of the Israeli defense-industry corridor. The company's founding premise was straightforward: magazine loading is one of the most common and most frustrating tasks any shooter performs, and a properly-engineered mechanical tool could make it nearly effortless while simultaneously preventing the cumulative feed-lip damage that degrades magazine reliability over time. Maglula holds nine US patents on its loading mechanisms — the LULA family's distinctive two-squeeze action (the user alternately squeezes the loader body against the top of the magazine to depress the follower and seat each round) is the core patented mechanism. The tools are now standard issue at military armories worldwide, in use by the Israeli Defense Forces, US Special Operations units, and law enforcement agencies across 45+ countries, with commercial distribution through Academy, Bass Pro Shops, Brownells, Cabela's, MidwayUSA, and specialty retailers including Keep Shooting.
The UpLULA Universal Pistol Magazine Loader is Maglula's flagship product and the single best- selling magazine loader in the world. The UpLULA is truly universal across centerfire pistol calibers — it handles 9mm Parabellum, .357 SIG, .40 S&W, 10mm Auto, and .45 ACP in essentially any single-stack or double-stack magazine design, covering Glock, SIG, Beretta, Smith & Wesson M&P, Springfield XD, Ruger, 1911 single and double-stacks, Walther, CZ, FN, HK, Kahr, and dozens of less- common service and subcompact pistol platforms. Shooters who own Glock magazines will find the UpLULA essential — see our Glock Magazines category for a full platform-by-platform breakdown from Glock 17 and Glock 19 duty mags down to Glock 42 single-stack .380 carry magazines. The UpLULA's combined loading and unloading capability — one end loads, the opposite end unloads — turns range-day cleanup into seconds rather than minutes of thumb-thumping. Single- stack 1911 shooters will find the UpLULA equally effective for the 1911 magazines we carry.
The Maglula AR-15 Loader and Unloader is purpose-built for 5.56 NATO / .223 Remington STANAG-pattern magazines — aluminum USGI 20 and 30-round magazines, polymer Magpul PMAG GEN M2 and M3, Lancer L5AWM, Hexmag, Amend2, Troy Battlemag, and every other modern AR-15 magazine that follows the STANAG feed-lip geometry. The loader fits over the top of the magazine, accepts a loose round in the front-facing feed chute, and drives that round into the magazine with a single squeeze. Range shooters who go through 5-10 magazines per session save twenty minutes of thumb work; military armorers who load hundreds of magazines per day rely on these tools to prevent repetitive-strain injury. Browse our AR-15 Magazines category for compatible magazines in 10, 20, and 30-round capacities from Magpul, ProMag, and USGI surplus. Note: the AR-15 LULA does not load M16 / full-auto magazines with solid floorplates differently than standard AR magazines — any STANAG-pattern magazine is compatible.
The Maglula AK-47 Loader and Unloader serves the 7.62×39mm Kalashnikov-pattern magazine ecosystem — the most widely- produced rifle magazine in world history with tens of millions of examples in circulation from factory Russian Izhmash, Bulgarian, Romanian, Polish, Chinese, Yugoslav/Serbian Zastava, and dozens of commercial US manufacturers including ProMag, Magpul, and SGM Tactical. The curved geometry of the 7.62×39 magazine makes thumb- loading particularly punishing — stiff springs combined with the aggressive curve leave most shooters with raw thumbs after five or six full mags. The AK LULA tames that problem. Our AK-47 Magazines category carries the full range of compatible Kalashnikov magazines including Zastava Arms factory Yugoslav production. Saiga 7.62×39 magazines (the civilian semi-auto Kalashnikov variant) also work with the AK LULA since they share the standard AK magazine feed-lip geometry.
The Maglula M14 Loader and Unloader covers the 7.62×51 NATO / .308 Winchester M14 and M1A magazine family — USGI surplus 20-round M14 magazines, commercial Springfield Armory M1A production, Check-Mate Industries, ProMag, and the various 5, 10, and 20-round civilian and match-legal variants. The M14/M1A remains in service with US Army Designated Marksman programs (the M14 EBR variant) and in wide civilian ownership through Springfield Armory's M1A commercial line, which has been in continuous production since 1974. See our M14 Magazines category for compatible magazines, and visit the Springfield Armory brand page for M1A rifle owners seeking factory-production magazines. The 7.62 NATO cartridge's size and the M14 magazine's particularly stiff spring make this loader one of the most practically valuable in the LULA family — loading a 20-round M14 magazine by thumb is genuinely painful work.
The Maglula Ruger 10/22 Loader and Unloader is unique in the Maglula lineup because it handles both the factory 10-round BX-1 rotary magazine and the BX-25 extended 25-round magazine that became the modern 10/22 standard after Ruger's 2011 introduction. Rimfire magazines — particularly the 25-round BX-25 — are famously difficult to load by hand because the tiny .22 LR rims must seat precisely against the previous round, and the cumulative spring resistance by round 20 is disproportionately strong relative to the small cartridge size. For the serious rimfire shooter burning through bricks of ammunition at the range, the 10/22 LULA pays for itself within a single range session. Shop our Ruger 10/22 Magazines category for BX-1, BX-15, and BX-25 factory magazines plus ProMag aftermarket drums. For bulk .22 LR to feed the 10/22, the Aguila Ammunition brand page carries high-velocity and subsonic .22 LR at aggressive pricing.
The broader Maglula product line extends beyond the five SKUs Keep Shooting stocks to include the BabyUULA (single-stack .22 LR through .380 ACP subcompact pistol loader — addresses the Ruger LCP, Kel-Tec P-3AT, Sig P238, Walther PPK, and similar pocket carry platforms), the StripLULA (stripper-clip-compatible rifle loader for SKS, Mosin-Nagant, and surplus military rifles), the LULA revolver speedloader line, and platform-specific loaders for the HK MP5, Uzi, and other submachine-gun platforms. Maglula's catalog covers essentially every common military and commercial firearm magazine in global circulation — the five SKUs Keep Shooting carries represent the highest-volume civilian demand in the US market (AR, AK, M14, 10/22, and universal pistol).
Why shooters consistently choose Maglula: a Maglula tool pays for itself within 200 rounds of shooting for anyone with moderately arthritic thumbs or a daily-training schedule. Beyond comfort, Maglula loaders extend magazine service life — thumb-loading magazines applies repeated side-pressure to the feed lips, and over years of use those lips can spread outward enough to cause intermittent feeding failures. The LULA mechanism applies pressure only downward on the follower, preserving feed-lip geometry indefinitely. For military, law enforcement, and commercial armory environments where a single magazine may be loaded thousands of times across a multi-year service life, the magazine-preservation benefit alone justifies the tool. Israeli, US, and NATO military armorers have standardized on Maglula tools for this reason.
Keep Shooting ships all Maglula products from our Pennsylvania warehouse with free shipping on orders over $49.95 and hassle-free returns. Magazine loaders are unregulated accessories — no state or federal restrictions apply to Maglula shipments, and delivery to all 50 states is straightforward. Whether you're a new pistol owner picking up an UpLULA to eliminate thumb pain on your first magazine- loading session, an AR-15 competition shooter loading 20 magazines per match, an M1A owner who has learned the hard way that M14 magazine springs are unreasonably strong, or a 10/22 rimfire enthusiast loading BX-25s all summer, every Maglula tool in our catalog is factory Israeli production from Rosh Ha'ayin and backed by Maglula's 24-year manufacturing heritage and worldwide military-armory reputation.
Frequently Asked Questions — Maglula
Yes, we maintain inventory of the most popular Maglula products. Each product listing shows real-time stock status. If an item is temporarily out of stock, you can sign up for back-in-stock notifications on the product page.
Yes! All orders over $49.95 qualify for free shipping, including Maglula products. Orders typically ship within 1–2 business days.
Keep Shooting offers hassle-free returns on Maglula products. If you're not completely satisfied, contact our customer service team for a return authorization. All products must be in original, unused condition.
Yes, Keep Shooting is an authorized Maglula dealer. All products are sourced directly and include full manufacturer warranty coverage.